Write in the New Year: 3 Content Marketing Assessments You Need to Make

The end of the year is a great time to look back and find out if you’ve hit your online marketing goals.
If your attempts to grab attention fizzled out, read on for suggestions about how to stay on track in the New Year.
No matter what type of content marketing you choose to do, present your business in a professional consistent manner. Make a genuine effort to stay in touch with your prospects through valuable content, not fluff!

Case of The Pseudo Blog

Publishing a vibrant blog on your website can produce huge benefits. One of the biggest rewards of having fresh content rolling in on your blog is growing a loyal audience.

But a blog can go wrong in one huge way – abandonment.
If blog posts are infrequent and outdated, your blog is not building a following.
The solution to blog abandonment is creating a publication schedule that you can stick to. The more often there’s an excuse for people to look at your website the better.
Start thinking about how you can stick to a publication schedule in the New Year.

Case of The Old News Website

While you’re reflecting on your business goals, check your website to see if anything needs to be updated.
In a previous post, “Don’t Stink Like a Fish: 6 Ways to Keep Your Web Content Fresh” I outline common website categories that need attention from time to time.
Close out the year by adding new client testimonials, links company mentions in the press, and check to see if the “About” tab needs a refresh.
Get ready for the New Year by making announcements for upcoming product releases and adding appearances and events to the calendar page.
Make it easy for your followers to know where you’ll be – online and off – so they can plan on joining you!

Case of The On-Again Off-Again Newsletter

People subscribe to your newsletter because they want to hear from you. Keep your fans happy by showing up in their inbox once a month with useful content.
Stay top of mind with a consistent publishing schedule.
Putting together a mini-magazine for your business can be a daunting task. For best results keep your newsletter simple – for your own sanity and to respect your reader’s time.
Combine links to your blog or other websites with some original newsletter content to hold your reader’s attention.
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What marketing methods have worked for you over the year?
Make a plan to keep them going strong in the New Year. If you need some help keeping up with your content marketing schedule, contact me to strategize with you!
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Abundant Holiday Spirit at the Dickens Christmas Fair, Daly City

Christmas Carolers, Photo by John Barrows

They say it’s the smell of roasting chestnuts, the scent wafting through the busy streets of recreated Victorian London at Daly City’s Cow Palace. The warm sweet smell floats on the crisp ocean air even before we make it into the building. Later in the day, a friend would offer me a chestnut to taste. Eager to try it, due to the advertised aroma, I was disappointed when the nut turned out to be ordinary.

Eva, Hard Cider and Ghost of Christmas Present, photo by John Barrows

Besides the delicious smell, the Dickens Christmas Fair transports visitors to another time and place through many theatrical methods. One of the most obvious conveyances is what people are wearing – royal officers in uniform, Queen Victoria parading in a silk ball gown, unsettled Mad Hatter, and everyone else working at the fair in mid-1800s period correct costumes.

Hundreds of noses are deep inside newspapers

Another striking visual is the use of newspapers. When entering the fair, you’re given a newspaper detailing all of the festive events. Hundreds of noses are deep inside newspapers…a scene that’s extinct nowadays, only to be revived at the Dickens Fair.

Friends at Dickens Fair

Guests are welcome to wear whatever fanciful outfits they’d like or not get dressed up at all. I’m a half-hearted costumer myself. I’ll wear historical dresses I’ve sewn to costume dances but I don’t feel like wearing a hoop and corset all day at the fair. There are too many practical things to consider: clearance to pass people on the London streets, sitting comfortably at a crowded picnic table, and especially maneuvering in tiny bathroom stalls.

A little effort was all we needed to feel like we belonged

My husband and I opted for hybrid costuming. He wore a tuxedo coat, top hat and black jeans. I wore a Victorian-inspired velvet jacket over my normal clothes. A little effort was all we needed to feel like we belonged at the fair.

Mark Twain, Drawn by John Barrows

Last year at the fair, I noticed a parlor room with art easels set up for drawing. My husband, an accomplished artist, would have lots of fun participating in something like that. So he brought his backpack full of art supplies and took part in two different life drawing sessions. A string of interesting characters sat for the artists: Mark Twain and a sprightly green fairy to name a few. Unique participant activities like this are sprinkled throughout the London buildings.

Posing for Artist, Photo by John Barrows

My new partner confirmed that I did, in fact, know the choreographed waltz well.

While my husband was occupied with art, I ran off to Fezziwig’s Warehouse accompanied by friends who met us at the fair. Fezziwig’s is a large dance floor where costumed dancers and performers lead guests in vintage dancing. A live brass band, Bangers & Mash, play polkas, waltzes and other dance music. Free of my husband I got the chance to dance the Congress of Vienna with another partner. My new partner confirmed that I did, in fact, know the choreographed waltz well. It felt strange however dancing in pants when I’m used to a swaying dress!

Weird Science, Photo by John Barrows

My friend and I got in to see the much anticipated Saucy French Postcard Tableaux Revue. The show was an interesting mix of history lesson and naked people. If you’re over the age of 18 and want to get a seat for the French Postcards pick up your tickets early at the telegraph office – seating runs out quick!

Dark Garden Corset Shop, Photo by John Barrows

When Postcards ended for the evening, Cow Palace event security was out in full force. My trio was actually escorted to the exit during the sweep of the building. My husband was surprised at how fast the day went and couldn’t believe it was already time to go. Every trip to the Dickens Fair brings opportunities for new experiences – activities to try, characters to meet, shows to watch. But something that always remains constant is the wish for a very “Happy Christmas.”

Charles Dickens, photo by John Barrows

Plan to Go:

Weekends through December 17th, 2017

10am – 7pm

Cow Palace in Daly City

https://dickensfair.com/

 

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