If you have a business, you should be sending an e-newsletter. Newsletters are a consistent form of marketing that if done right, provide value to your readers. In other words, the people you send your newsletter to once a month, want to open your email. Why do they want to open it and not toss it in the “trash” folder? Because they know, from reading your previous emails, you aren’t selling something, but giving something they want to read.
The following reasons will give you an idea of how having your own newsletter will bring value to your business and potential clients.
Reason to Stay in Touch
Once a month, twice for the ambitious, you get to say, “hello” to your newsletter readers. If you’re doing it right, only emailing people who want to hear from your business, you will quickly build an anxious audience awaiting your next email.
Prove Your Expertise
In every email, you get a chance to educate, inspire and challenge your readers. Place the heavy stuff up front. If you’re going to talk about the merits of sending newsletters, do that first, before you get to the fluff.
Show Your Products and Services in Action
Highlighting a client success story is a great way to show your product or service solving a problem. Like I can talk about helping a personal trainer plan, edit and launch her e-newsletter!
Increase Your Blog and Website Clicks
Include links to new blog posts in your newsletter. People won’t know about your posts if you don’t tell them to take a look.
Shine With Your Business Branding
Recently, I was asked, what’s the best way to share a blog post with clients, without using a plain email with embedded link? Sending an e-Newsletter was my first thought, because you can, and should, personalize the newsletter template with your business branding. A professional look is easy to achieve through an e-newsletter service like Constant Contact or mailchimp.
Invite People to Events
Want to publicize your next open studio, gallery opening, workshop or class, presentation, or client appreciation party? Include an invite in your upcoming newsletter.
Share Business Updates and Milestones
As you build your newsletter mailing list, a core group of people interested in what you or your business is up to will develop. So, tell them about your new product or service launch, anniversary celebration, or new hire. They really do want to stay in-the-know about these things.
Make Special Offers
Reward your dedicated following with “only for newsletter readers” coupons and discounts. Make it something good for you and for them.
Are you starting a newsletter from scratch and don’t know where to begin? I can help you strategize what to include in your newsletter and who to send it to. Already have a newsletter but need editing support? I do that too! Email me to start a conversation about how I can help you with your e-newsletter.
Now go write your newsletter, your audience awaits!
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