Crabbing at Pacifica Pier, Pacifica CA

Pacifica Pier

When my husband and I visit his hometown, Pacifica CA for a day at the beach, he usually incorporates a little reminiscing, whether that’s driving by one of the homes he used to live in or telling tales about the adventures he had with his gang of friends. These friends, four teenage boys, roamed free atop their bicycles and later inside a 1975 AMC Matador. Bike or car these guys grabbed up their crab nets, slung them over a shoulder or inside the trunk, and ditched their suburban tract homes for a day out on the pier over the Pacific Ocean. I’ve heard tales of the guys dragging up six Dungeness crabs in one day, and bringing the feast home to share with their families.

John Getting Crab Net Ready

I grew up further away from the ocean in the San Francisco East Bay. My family would visit the coast, but we never tossed nets in the water to see if anything would crawl in to be our dinner. It never occurred to me until recently that I can give crabbing a try myself. It doesn’t just have to be something my husband did growing up; it could be something we do together…now.

John Casting the Net

The crab season opened in early November giving us the opportunity to get out over the water with a net and lots of hope of catching delicious Dungeness on my husband’s birthday. Before hitting the pier, we stopped by New Coastside Bait & Tackle to get geared up for crabbing. The store clerk sold us everything we needed to get started, brand new crab net, a gauge to make sure any crabs we caught were big enough to take and attractive bait – frozen blocks of squid and sardines, yum. Other things we brought with us out on the pier were protective gloves for handling sea life, a cooler to store bait and anything we would catch and an always handy pocket knife – used for exposing bait guts.

Me and My Parents, Robin and Phil

My parents and one of my husband’s friends from his carefree Pacifica teenage days, Scott joined us for the birthday crabbing expedition. John and I arrived first to stake our spot on the pier. We passed fishermen lining both sides of the wood-planked cement-walled pier. They expertly cast their fishing pole lines yards out into the ocean below, grooved to boom boxes blasting music and teased each other with no concern for political correctness as they waited for something in the depths to take their bait. John picked a spot between fishermen who’d been out there for hours already, near the end of the pier where the structure takes a right turn as our home base.

He took out a few thawing squid and sardines, roughed them up with slits to their bellies, and stuffed them inside the bait cage attached to the inside of the crab net. He tied the end of the crab net’s rope line to a lamp post. We unfurled the full length of the rope, and he tossed the basket over the side of the pier like it a giant Frisbee. When the net landed in the water, it settled directly below us. Then the waiting for a crab to walk into the net began.

Inspecting a Catch of Ocean Critters

Our guests arrived shortly after we put the net in the water. John hauled the net up a few times to find nothing in. We messed around with the bait a little to see if we could make it stink more to attract a crab. The hard thing is, we don’t know when a crab is walking through the net. If we leave it down there for lengths of time, a crab could walk up, eat all the bait and get off the net before we pull it up. After a few hours we got some activity, a cluster of muscles rolled into the net and a small fish but no crab. We put all these back into the ocean. The next time we pulled up the net there was a crab in it but it was too small to keep, and it was a female. I made John bring it up to the pier so I could take a picture and document that we were somewhat successful.

A Small Crab

After this, John felt like we might be on a roll and closer to catching a crab big enough to take home. Scott told us a story of how John made him stay on the beach for hours when they were teenagers because John was so excited that he might catch something. Crabbing is like gambling, you may catch a jackpot, but you have to keep spending time to win, at some point you need to pack it up and go home.

We didn’t catch a Dungeness crab dinner, but we did stop by the grocery store and bought a few crabs in honor of John’s birthday!

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Networking My Way to Editor-in-Chief of FitNFabs Magazine

For the last few years, I’ve experimented with ways to grow my writing business and find new clients to work with. My preferred method has been to get out and meet people at networking events and mixers. I get to know who’s out there, what they are doing and if they by chance have any writing needs or know someone who does.

Two years ago I was in a networking group with a lady who knew the publisher of FitNFabs Magazine was looking for writing or editorial help. She sent an email to the publisher referring me to her, but we didn’t hear back. Later on, I met another lady who also referred me to the publisher, knowing the best way to get in touch with her was through Facebook. Within the next few days, I was setting up an appointment to meet the publisher because she had an opening for Editor-in-Chief!

I prepared for my meeting with the publisher by creating a portfolio of my writing samples, publication history, and resume. I could tell during the meeting my presentation, experience and my networking contacts set me up to be the perfect candidate at the right time for the position. By the end of the meeting, the publisher was already talking about terms and contract.

As Editor-in-Chief of FitNFabs, I’ve been tapping my networking connections hard. I need dedicated health and wellness experts to write content for the magazine and also become a part of the FitNFabs community. I’ve been able to add the knowledge of a professional home organizer, success coach to CEOs and a personal trainer into the pages of the magazine, all people I’ve gotten to know and trust from networking.

If you’re in business for yourself or have a side project that requires clients – get out and meet people in your community.

Attend local chamber functions to meet owners of businesses and find out what their needs are.

Join professional organizations within your sphere. I’m a member of the California Writers Club, where I meet other writers and find out how we can support each other and collaborate.

Join a business referral networking group where professionals from different industries connect, refer potential clients and business to each other.

Be available and accessible — help your next great client find you!

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Over an Overpass in a Yellow Surrey, Oxnard CA

Surrey on the sidewalk

The sight of the yellow canopied two person surrey parked out front of our hotel lobby brought us relief. All we had to do was rent it at the front desk, hop in, and start roaming around Oxnard, CA via pedal power.
The day before, we left our home in the San Francisco Bay Area excited to start on our weeklong vacation in Southern California. During the first few hours of the drive down we soon discovered mounting traffic delays were holding us hostage from enjoying our vacation.
Our estimated five and a half hour drive became an agonizing eight hours. Our cold-hearted GPS continually announced 15-minute increments being added to our ETA.
So, we weren’t eager to get back in the car upon reaching our destination. A surrey was the perfect mode of transportation for us. The surrey fit two people side by side on a bench seat, four wheels guaranteed our stability, and we each got a steering wheel.
I turned my wheel and tried pedaling, but the surrey seemed just to be listening to John’s steering. I looked at the mechanics behind our wheels and saw that his was hooked up to the steering and mine was decoration only. My right side foot pedal was bent, making it hard for me to keep my foot straight.

Channel Islands Harbor, Oxnard CA

After a little parking lot practice, we pedaled to the harbor front path running in front of our hotel and condo complexes lining the harbor. A friendly maintenance man driving a golf cart slowed down so we could pass. A jogger, people walking their dogs, a girl in a stroller, smiled at us as we cheerfully made our way along the shaded waterfront.

Breathing in fresh sea air, jointly propelling our little cart, yachts bobbing in their berths, John finally smiling, we made it, we were finally on vacation.

A quarter of a mile later, we neared a monumental obstacle, Channel Islands Boulevard overpass linking to the other side of the harbor.
We approached the traffic intersection. My first thought was to stay on the sidewalk, but it was too narrow for the surrey. A single bike rider came toward us and could tell from my furrowed brow and hands on my hips that we needed some assistance. He told us that the lane we were in was the bike lane, we wouldn’t have figured it out otherwise because the bike lane signs were on the other side of the overpass.
So we pushed the surrey up over the overpass hump, got back in at the top and rode the brakes down. While on the other side of the harbor we stopped at Channel Islands Maritime Museum. Our surrey dutifully waited for us outside as we explored inside. John was delighted to see that they have an impressive collection of maritime ship paintings depicting dramatic sea voyages and battles going back to the 17th century.
As we pedaled our way back to the hotel, it was high noon in the beach town, with warm beating sun overhead. John was sweating…a lot. He stopped cycling for a moment, and suddenly I was tasked with taking up his slack, which I couldn’t do for long. I think he was trying to show me just how hard he was working to move us both.
Back over the overpass, we went. This time when we reached the top, John wanted to take a selfie from the summit as we were quickly going downhill. I had to remind him that we were on the road, with cars and didn’t want to do something dumb just for a selfie!

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Tame Your Writing Project and Get it Done!

Is a Daunting Writing Project Holding You Back?

www.sweetclipart.com

A feeling of dread washes over you when you read the next “to-do” on your schedule.

Write my website pages

Even though you scheduled two hours to work on writing your website, which should be enough time to make headway, you decide to check your emails again and take an extra-long lunch break.

When you check your schedule again, it’s time for the next to-do. Oh well, writing your website pages will have to be re-scheduled. After a momentary sense of relief knowing you can’t possibly squeeze in time for your website today, you realize that you’ll have to write the website pages at some point.

Before you block off another two hours to write your website, figure out the best way to break down this monumental task so that you’ll actually do it.

Give yourself a deadline. Some writing projects have deadlines attached but personal projects you can do “whenever” have a tendency to get done never, put an end date on it.

Break the project down into manageable tasks to sprinkle throughout your schedule.

Any writing project you do can follow a similar writing process.

If you’re working on writing your website, list all of the pages you need to write. For each page you’ll need to set aside time for:

Research – gathering supporting info
Outline – bullet points of what you’ll cover and arranging in order
Rough Draft – turn bullet points into sentences
Writing – type up a clean draft
Editing – make notes on what needs to be changed
Clean up, Polish – make corrections, read through for clarity

Create the writing project timeline. After you’ve identified all of the tasks associated with your project, estimate how long each task will take. Working backward from the deadline, schedule time to get all of the tasks done.

Do the work of writing. Now that you have a comprehensive plan, you won’t have to think about the next step. Do each step as you planned out. You’re free to have fun as you work on completing each step.

Congrats! You met your deadline and wrote your web pages!

Try following this process the next time you need to write a project that freaks you out.
Instead of giving up or putting it off –

Break it down and put it on your schedule in manageable portions and get it done!

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Affordable Southern California Vacation Spot Hides Behind Its Name…Oxnard?

Channel Islands Beach, Oxnard CA

This year my husband and I celebrated our ten year wedding anniversary. Of course we’d have loved to jump in a plane and flown off to some exotic locale. But with time and financial restraints we had to be a little less lavish in our summer vacation planning. I wanted to go somewhere warm, on the ocean and far enough away that we’d feel like we really “went” on vacation.

I pulled up Google Maps and ticked off all the California coastal towns we’d visited together – Mendocino, Bodega Bay, Carmel, Monterey, Morro Bay – until I scanned down to the Santa Barbara area. The hotel prices seemed a little high to sustain us for a full week. I looked around at the nearby towns – Ventura sounded familiar which was next to Oxnard. “Hummm what’s going on in a place called Oxnard?” I thought as I compared hotel prices, beach access and ocean proximity. Between the two towns, I found a nice harbor front hotel for a medium price per night in Oxnard – all requirements met.

When I told my husband John where we were going for our ten year anniversary, he set down the laundry he was folding, looked at me with disgust on his face and asked, “Oxnard?” like I’d lost my mind.

“Hey, it’s really not as bad as it sounds,” I said defending my decision. It’s got to be the words “Ox” and “Nard” together that raise eyebrows. I mean if I said we were going to “Ventura” nobody would screw their face up over that.

Channel Islands Harbor, Oxnard CA

So, I have to admit I became a little nervous I’d made the wrong decision after we got off Highway 1 heading into Oxnard. We’d passed up Santa Barbara’s blue ocean views, brown sandy beaches in the foreground, and outline of the distant Channel Islands breaking horizon sight lines. Acres of flat farmland then barren sand dunes surrounded the road as I thought to myself “this can’t be all there is out here.”

Breaking free from the rural and lonely landscape, we arrived at the vibrant Channel Islands Harbor alive with restaurants, yacht clubs and boaters. Our hotel was on the peninsula which divides the harbor into three prongs. It was dinner time when we arrived. The open late Toppers Pizza we’d eat at within the hour was all aglow in red and gold lights like a Broadway show. Checking in to our modern hotel, the evening breeze wafting through the remaining balmy warmth of the day, I felt reassured that Oxnard would provide everything I wanted in a vacation destination.

Enjoying Channel Islands Beach, Oxnard CA

Over the next few weeks read about our Oxnard adventures. I’ll share stories about exploring Southern California right here in this blog. Don’t forget a hat, sunscreen and shades for a fun time under the sun!

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All the Books and Movies You Could Ever Want with “Library on the Go!”

I bought a new cell phone last month. In my world, this is news because I only upgrade when forced. Texted images were constipating my old phone, making me miss receiving some of my messages. I am pleased by the sleek technology of my new phone. The first thing I did was hook all my email accounts up then gave a brief thought to what app I would add next. After Facebook, I loaded “Library on the Go!” from the San Mateo County Library system.

“Library on the Go” has so many useful features: online video streaming, research databases, and e-books just to name a few. What I love the most is being able to search for a book or DVD (as I’m out and about) and clicking “hold.” My order is sent to the Peninsula library where my item is located, someone pulls my choice off the shelf, and then ships it to my local library where I pick it up. So easy, so convenient and so FREE!

If you’re researching a topic, binge-watching every Jane Austen movie adaptation, or reading a book series, search your library system (not just your branch) and check out the material for free. Just think about how much it would cost to buy all the DVDs and books you’d like to watch or read in a year. If there’s a good chance you won’t re-read or re-watch them – then why not check them out from the library? Now that I have the “Library on the Go!” app I’ll be tempted to check items out more often.

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Nature Stakes a Claim on San Jose’s Historic New Almaden Quicksilver Mine

Casa Grande, New Almaden
Casa Grande, New Almaden

Look closely at the rolling green hills of the Capitancillos Ridge on the southern end of San Jose, CA. At times the peaceful landscape is jarred by large pieces of rusting machinery, remnants of California’s first mine. No, gold wasn’t found in them there hills but mercury aka quicksilver. The element was used in the gold and silver mining processes to separate the precious metals from crushed ore. Lucky for the ‘49er gold rush crowd, operations to extract quicksilver from San Jose’s New Almaden mines began in 1846 a few years before the gold frenzy.

Almaden Quicksilver Park
Almaden Quicksilver Park

On our way to find out for ourselves what’s left of the 170-year-old New Almaden mine, my husband and I pass multiple new housing developments on previously rural farming land. I remembered reading that the local reservoirs contain high levels of mercury making the fish unsafe to eat. I wondered at the decision to build new homes in the area and if the residents had to be mindful of mercury exposure.

Street View of Casa Grande
Street View of Casa Grande

The suburbs transition to fields, as we take New Almaden Road off the expressway toward the forested community of historical homes nestled between Alamitos Creek and the rising hillside. Entering Casa Grande, a three-story mansion which was home to the succession of New Almaden Mine managers, our imaginations go back in time and deep underground. Antique furnished parlor, library and drawing rooms give a sense of the activities of those who lived there.

A very knowledgeable docent met us as we toured the home and made our way to the Quicksilver Mining Museum located inside Casa Grande. The interpretive museum and docent answered our questions about the mercury mining process. Examples of red cinnabar ore mined deep within the earth are on display. The process of filling tall slender flasks with liquid quicksilver after cinnabar is heated to separate mercury and sulfur is depicted. Black and white photographs of the miners hauling ore and squeezing on the lifts that took them on their decent hundreds of feet underground cover the museum walls.  Visitors catch a glimpse into what mining life must have been like.

Water tower behind Casa Grande
Water tower behind Casa Grande

Back outside we stroll through Casa Grande’s lush green yard to look up at its swaying palms and clear blue sky. Then we started down the street on a section of the 1.6 mile historic home walk that loops around Casa Grande and the Alamitos Creek. Although historic, the colorful homes circa mid- 1800’s  with white picket fences and built with a variety of materials: brick, adobe, wood are all private residences. We walked along a length of original brick sidewalk while reading the informational markers in front of each house. Soon we felt at risk of becoming Peeping Toms with residents clearly going about their day. We decided to get back to the car and see more of the area by road.

Barn at Senador Mine Trail
Barn at Senador Mine Trail

Driving around the perimeter of the Almaden Quicksilver Park I spotted rusting mining equipment jutting up from the treetops at the Hacienda park entrance. We continued along the wooded drive passing the Almaden Reservoir and recently opened access to Mt. Umunhum. Then wrapped back around the hills and entered from McAbee Road closest to the Senador Mine. Walking on the wide shaded path, we passed an old wood barn near the park entrance.

Senador Mine Furnaces
Senador Mine Furnaces
Closer look at furnaces
Closer look at furnaces

About a half mile into the walk we found the concrete chimney remains of the Senador Mine. Three crumbling furnaces where cinnabar was once roasted stand, a perfect dystopian backdrop. Markings of the past are everywhere along the park trails, from covered ore cart rails, foundations of buildings or strikingly majestic ruined equipment. I wonder at the natural beauty of the hillsides and its hints of a long forgotten internal apocalypse.

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What’s the Difference Between a Blog and an e-Newsletter?

Both blogs and e-newsletters are effective methods for building, maintaining and growing an audience interested in what your business has to offer. From doing both types of publications, I’ve found that the main differences between them are: how they are distributed and how they are interacted with. Below, I outline the purpose of each along with their major benefits.

Sample blog post

What is a blog?

A blog, short for Web Log, of regularly scheduled posts, is meant to engage readers who return to your website often to find out what’s new.

What’s the Marketing Purpose?

Build trust and authority in your business specialty as you build your prospect following through informative blog postings.

How is a Blog Distributed?

Your audience can subscribe to your blog and receive a notice when new posts are published, people can find your blog while browsing the internet, or people can click on links that you promote through social media posts.

A Cool Thing About Blogs:

Search engines like Google will index each post you publish – making it easier for people to find your business when they search on keywords.

For instance, if you search on “marketing bad attitude” my blog post, “Don’t Ruin Good Marketing With a Bad Attitude” along with my business name appears on page two of Google out of 53,100,000 pages. This is a good thing because people looking for this subject have a great chance of running across my article.

This type of visibility is possible for each blog post you publish!

What’s an e-Newsletter?

Sample e-newsletter layout

A regularly scheduled email in article style layout. E-newsletters can include useful articles, helpful web links, notice of upcoming events, announcements and reminders, fun game or inspirational quote.

What’s the Marketing Purpose?

Stay in front of serious prospects who are interested in your business. Continue to build relationships and your subject matter authority.

How are e-Newsletters Distributed?

E-newsletters are sent directly to an email address. Email marketing services like Constant Contact or Mail Chimp track how many people open your email and click on links inside the newsletter.

People will forward a good e-newsletter to their friends!

A Cool Thing About e-Newsletters:

Your e-newsletter fans will reply to your mailing and let you know that they enjoyed the information you shared. The responses you get back are more personal because you are building a relationship with your readers.

Similarities are Okay

It’s ok to publish the same article on your blog as you do in your e-newsletter. You may have a different audience for each type of publication. If you do have readership overlap, be sure to offer something “new” or different in each place so there’s a reason to check out both.

If you need help planning, editing, or writing content for your blog or e-newsletter contact me for a complimentary 30-minute writing services consultation.

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Turn Off Your Insta-Editor and Write

Books, magazine articles even blogs have the power to transport readers through words alone. Amazing right? Have you ever been inspired to write something of your own but get stuck after the first few sentences? You go over your words a few times tweaking things here and there. You want everything you write to be perfect before you move on. So you don’t move on.

Our internal insta-editors can hinder any form of writing – emails, case notes, reports included. How can you get work done efficiently if you’re waiting for perfection? The following steps are suggestions on how to override your insta-editor until the timing is right.

Move Through the First Draft on a Path

I’ve started a new piece of writing only to get stuck polishing the first paragraph over and over because I didn’t know where the rest of the story was going.

I got ahead of myself, skipping the planning phase. Set up your writing path by “brainstorming” or thinking about your idea, finding the focus of what you’re going to write about, then break that down into points that you will turn into paragraphs or sections.

If you know where your writing is going, you’ll be less likely to get stuck perfecting the first few sentences.

Re-thinking Perfection

I understand the desire to send out perfect writing. I want that too, but it won’t happen if you’re holding up the process re-working the first few sentences. What is perfection anyway when it comes to writing? An email – for instance – doesn’t need to be poetic.

Focus on these goals for your writing instead of perfection:

Clarity: Can your readers understand what you’re trying to say? Because this is the point of written communication, yes?

Concise: Keep focused on an argument or main point. Stick to the reason you started writing in the first place.

Entertainment Value: This is optional, especially for an email, but if you have an interesting take on your topic readers will appreciate it and read to the end.

“E” is for Editing at the End

Lastly, editing does have its place in the writing process and that is at the end. There can be different “end points” like the end of a section, the end of a page or once all of the initial writing is done. Make the conscious decision to edit only when you get to the end point of your choice.

When you edit at the right point, you’ll feel encouraged by the progress you’ve made and how your words are shaping up.

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Visit 100 Years Ago Today at History San Jose – Part 2

San Jose’s Pacific Hotel

After exploring the Trolley Barn, we discovered our pancake breakfast had worn off. We walked down the wide street of San Jose’s History Park wondering if we could order up a hot dog for lunch. Turning a corner, we faced the Pacific Hotel, a replica building that grounds visitors with a sense of what the city of San Jose originally looked like. The first floor of the hotel houses O’Brien’s Ice Cream Parlor. O’Brien’s a local favorite for candy and ice cream from 1868 through the mid-1900s. Since it was the only food-related establishment in sight, we walked into the white counter, mirrored, air-conditioned shop.

What’s for lunch? Ice cream!

I asked the ice cream server if there were any other places serving food in the park and the answer was no. So I went ahead and ordered a hot fudge sundae for myself and a chocolate milkshake for hubby. We ate, a little guiltily at first, but finished our sweet treats trying to remember if we ever had a lunch like this before.

Electric Light Tower

Back outside in the warm afternoon sun, we set out to explore the rest of the park’s extensive grounds. The replica Electric Light Tower catches visitor’s attention rising above the park. John photographed interesting geometric designs looking up through it. The original was erected in 1881 at a busy downtown San Jose intersection and was quite a spectacle then.

As we continued down the block, we met up with Rosie the Riveter across the street from the replica 1869 Empire Firehouse. Rosie looked like a real person from afar. I thought she was checking out the firehouse but discovered she’s a statue.

Rosie the Riveter across from Empire Firehouse

The dark wood paneled Stevens Ranch Fruit Barn at the back of the park is a museum sharing Santa Clara Valley’s history as an orchard and farming community before its transformation into Silicon Valley. Next to the barn are a few samples of migrant worker one-room houses giving an idea of what living conditions on area farms was like.

Historical homes of founding San Jose families were moved to the park. The preserved homes help tell the story of the families that used to live in them. Some of the structures are furnished to re-create what life was like during the period of the home. Other homes are sponsored by cultural groups displaying cultural relics and exhibits. We peered in windows, walked through homes, and peeked in backyards. It dawned on me that we were amongst the highest concentration of outhouses in the Bay Area, maybe even the entire state of California. Little wood structures – painted similarly to the home they sat behind – covered rickety wood benches with centered cutout.
Closing out our trip to San Jose’s History Park we stopped by the print shop on the way out. A docent and member of the printer’s guild spelled my name backward and upside down demonstrating typesetting. She showed us how a few of the printing presses ran leaving us in awe of how time intensive (and dangerous – squished fingers?) printing used to be.

It’s really amazing how much history is available to explore in one place – San Jose history, California history, transportation history, immigrant history and much more. Activities happen throughout the year featuring different aspects of the park. Come once to explore all of the buildings, and then come again to focus on just one area of interest, if you can narrow it down that is!

Find visitors information for San Jose’s History Park here.

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