The end of the year is a great time to look back and find out if you’ve hit your online marketing goals.
If your attempts to grab attention fizzled out, read on for suggestions about how to stay on track in the New Year.
No matter what type of content marketing you choose to do, present your business in a professional consistent manner. Make a genuine effort to stay in touch with your prospects through valuable content, not fluff!
Case of The Pseudo Blog
Publishing a vibrant blog on your website can produce huge benefits. One of the biggest rewards of having fresh content rolling in on your blog is growing a loyal audience.
But a blog can go wrong in one huge way – abandonment.
If blog posts are infrequent and outdated, your blog is not building a following.
The solution to blog abandonment is creating a publication schedule that you can stick to. The more often there’s an excuse for people to look at your website the better.
Start thinking about how you can stick to a publication schedule in the New Year.
Case of The Old News Website
While you’re reflecting on your business goals, check your website to see if anything needs to be updated.
In a previous post, “Don’t Stink Like a Fish: 6 Ways to Keep Your Web Content Fresh” I outline common website categories that need attention from time to time.
Close out the year by adding new client testimonials, links to company mentions in the press, and check to see if the “About” tab needs a refresh.
Get ready for the New Year by making announcements for upcoming product releases and adding appearances and events to the calendar page.
Make it easy for your followers to know where you’ll be – online and off – so they can plan on joining you!
Case of The On-Again Off-Again Newsletter
People subscribe to your newsletter because they want to hear from you. Keep your fans happy by showing up in their inbox once a month with useful content.
Stay top of mind with a consistent publishing schedule.
Putting together a mini-magazine for your business can be a daunting task. For best results keep your newsletter simple – for your own sanity and to respect your reader’s time.
Combine links to your blog or other websites with some original newsletter content to hold your reader’s attention.
What marketing methods have worked for you over the year?
Make a plan to keep them going strong in the New Year. If you need some help keeping up with your content marketing schedule, contact me to strategize with you!
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