Browsing the web you’ll come across sites that look like they haven’t been touched since the day they were launched. A “What’s Happening” page full of events from three years ago or an attempt running a blog fizzled out after three posts point to abandoned websites. Visitors question if the business is legitimate or if they’re still in existence. If you want to engage potential customers and build an online audience you can’t let your content fester and stink like a dead fish.
Keeping your website current may seem challenging but it doesn’t have to be. The good news is you’re already making news as you grow your business. You just have to identify things to add to your site.
If you’re thinking that you haven’t done anything worth adding to your website in a while then it’s time to swim out the door and do something. Having a website should motivate you to stay active in your industry so you can have something to share with your visitors.
Easy Website Updates that Keep Your Business Swimming Strong
Front Page – The most visible web page of your site is a place to get to know you and your business. It’s an opportunity to display important or major new offerings, products, promotions or insights.
Event Page – Get out and do things – tell us where you’re going to be so your followers can come visit you!
About Me – Every six months to a year look this page over. I bet you’ve done something new you can add to this page to keep it current.
Credentials – Good job! You have a new certification, award, or license to enhance your knowledge and skills – Let your visitors know you’re serious about your business by updating this info.
New Clients + Testimonials – A strong list of people you’ve worked with and happy client blurbs always look great and build potential client’s trust in your brand. Keep this updated so we know you’re still making people happy.
Publications – Have you published an article on another website? Has someone written about you and your business? Keep an ongoing list of links to these publications on your website so we can learn even more about you.
Just by adding, updating or moving around information, you stir the water of your site and prevent it from going still.