Write in the New Year: 3 Content Marketing Assessments You Need to Make

The end of the year is a great time to look back and find out if you’ve hit your online marketing goals.
If your attempts to grab attention fizzled out, read on for suggestions about how to stay on track in the New Year.
No matter what type of content marketing you choose to do, present your business in a professional consistent manner. Make a genuine effort to stay in touch with your prospects through valuable content, not fluff!

Case of The Pseudo Blog

Publishing a vibrant blog on your website can produce huge benefits. One of the biggest rewards of having fresh content rolling in on your blog is growing a loyal audience.

But a blog can go wrong in one huge way – abandonment.
If blog posts are infrequent and outdated, your blog is not building a following.
The solution to blog abandonment is creating a publication schedule that you can stick to. The more often there’s an excuse for people to look at your website the better.
Start thinking about how you can stick to a publication schedule in the New Year.

Case of The Old News Website

While you’re reflecting on your business goals, check your website to see if anything needs to be updated.
In a previous post, “Don’t Stink Like a Fish: 6 Ways to Keep Your Web Content Fresh” I outline common website categories that need attention from time to time.
Close out the year by adding new client testimonials, links company mentions in the press, and check to see if the “About” tab needs a refresh.
Get ready for the New Year by making announcements for upcoming product releases and adding appearances and events to the calendar page.
Make it easy for your followers to know where you’ll be – online and off – so they can plan on joining you!

Case of The On-Again Off-Again Newsletter

People subscribe to your newsletter because they want to hear from you. Keep your fans happy by showing up in their inbox once a month with useful content.
Stay top of mind with a consistent publishing schedule.
Putting together a mini-magazine for your business can be a daunting task. For best results keep your newsletter simple – for your own sanity and to respect your reader’s time.
Combine links to your blog or other websites with some original newsletter content to hold your reader’s attention.
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What marketing methods have worked for you over the year?
Make a plan to keep them going strong in the New Year. If you need some help keeping up with your content marketing schedule, contact me to strategize with you!
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10 Things I Love About Freelance Writing

 

San Mateo County Fair where I took home three honorable mentions in writing this year.

This month I’m celebrating one year in business as a freelance writer! Here’s a peek into why writing is my passion.

Learn New Things

In order to write about a person, subject or organization I have to know what I’m talking about. I love to educate myself and expand my knowledge. A trip to the library, internet search, or firsthand interviews are just some of the ways I get the info I need to start writing.

Interview People

Often I get to write about interesting people who do interesting things. One of my favorite interviews so far has been with a Hawaiian musician who belts out a killer falsetto. I learned about his music and got a Hawaiian history lesson sprinkled in for context.

Craft of Writing

With the research in front of me, I sift through it all and make a story out of it. I’m in control of where the quotes go, how to weave the facts in, and I set the tone – funny, serious, melodic.

Being Published!

In the past year, I’ve had writing published in a book, blogs, and newsletters. It’s always exciting to see my words shuttled out for people to read. And I have a few fans! I recently went to a ball (yes, a costume Regency era soiree) where at least three people told me how much they love reading my blog.

Project Variety

I have written about so many different things this past year: camping, film festivals and construction projects to name a few. I’m constantly challenging myself by learning new subjects and switching gears from project to project.

In Person Networking

As a solopreneur I need to get the word out about my writing services. One of the ways I do this is through going to local networking meetings, and mixers to meet the community. I’ve picked up a few clients this way and met with people that could be future interview subjects.

Local Travel

The focus of my blog is the exploration of the beautiful San Francisco Peninsula. With so many points of interest in close proximity, I don’t have to worry about running out of content to write about. Experiencing where I live has been refreshing and gives me a greater appreciation for the area.

Creating Publications

I’m also celebrating ten years of publishing Imitation Fruit, the online literary journal that I created and edit once a year. The skills I developed working on the journal and doing layout at a print shop have equipped me for taking on newsletter publications for clients. I’m currently newsletter editor for Midpen Media Center and enjoy the publication process and project management aspect.

Solve Problems

I love to be the one with the answers and the ability to pull off writing and publication projects for clients. I can step in and produce newsletters, examine websites for areas of improvement or take on writing assignments that need to be done.

Work in PJs

Umm yeah, freelance writing has its perks!

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