What’s the Difference Between a Blog and an e-Newsletter?

Both blogs and e-newsletters are effective methods for building, maintaining and growing an audience interested in what your business has to offer. From doing both types of publications, I’ve found that the main differences between them are: how they are distributed and how they are interacted with. Below, I outline the purpose of each along with their major benefits.

Sample blog post

What is a blog?

A blog, short for Web Log, of regularly scheduled posts, is meant to engage readers who return to your website often to find out what’s new.

What’s the Marketing Purpose?

Build trust and authority in your business specialty as you build your prospect following through informative blog postings.

How is a Blog Distributed?

Your audience can subscribe to your blog and receive a notice when new posts are published, people can find your blog while browsing the internet, or people can click on links that you promote through social media posts.

A Cool Thing About Blogs:

Search engines like Google will index each post you publish – making it easier for people to find your business when they search on keywords.

For instance, if you search on “marketing bad attitude” my blog post, “Don’t Ruin Good Marketing With a Bad Attitude” along with my business name appears on page two of Google out of 53,100,000 pages. This is a good thing because people looking for this subject have a great chance of running across my article.

This type of visibility is possible for each blog post you publish!

What’s an e-Newsletter?

Sample e-newsletter layout

A regularly scheduled email in article style layout. E-newsletters can include useful articles, helpful web links, notice of upcoming events, announcements and reminders, fun game or inspirational quote.

What’s the Marketing Purpose?

Stay in front of serious prospects who are interested in your business. Continue to build relationships and your subject matter authority.

How are e-Newsletters Distributed?

E-newsletters are sent directly to an email address. Email marketing services like Constant Contact or Mail Chimp track how many people open your email and click on links inside the newsletter.

People will forward a good e-newsletter to their friends!

A Cool Thing About e-Newsletters:

Your e-newsletter fans will reply to your mailing and let you know that they enjoyed the information you shared. The responses you get back are more personal because you are building a relationship with your readers.

Similarities are Okay

It’s ok to publish the same article on your blog as you do in your e-newsletter. You may have a different audience for each type of publication. If you do have readership overlap, be sure to offer something “new” or different in each place so there’s a reason to check out both.

If you need help planning, editing, or writing content for your blog or e-newsletter contact me for a complimentary 30-minute writing services consultation.

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Write in the New Year: 3 Content Marketing Assessments You Need to Make

The end of the year is a great time to look back and find out if you’ve hit your online marketing goals.
If your attempts to grab attention fizzled out, read on for suggestions about how to stay on track in the New Year.
No matter what type of content marketing you choose to do, present your business in a professional consistent manner. Make a genuine effort to stay in touch with your prospects through valuable content, not fluff!

Case of The Pseudo Blog

Publishing a vibrant blog on your website can produce huge benefits. One of the biggest rewards of having fresh content rolling in on your blog is growing a loyal audience.

But a blog can go wrong in one huge way – abandonment.
If blog posts are infrequent and outdated, your blog is not building a following.
The solution to blog abandonment is creating a publication schedule that you can stick to. The more often there’s an excuse for people to look at your website the better.
Start thinking about how you can stick to a publication schedule in the New Year.

Case of The Old News Website

While you’re reflecting on your business goals, check your website to see if anything needs to be updated.
In a previous post, “Don’t Stink Like a Fish: 6 Ways to Keep Your Web Content Fresh” I outline common website categories that need attention from time to time.
Close out the year by adding new client testimonials, links to company mentions in the press, and check to see if the “About” tab needs a refresh.
Get ready for the New Year by making announcements for upcoming product releases and adding appearances and events to the calendar page.
Make it easy for your followers to know where you’ll be – online and off – so they can plan on joining you!

Case of The On-Again Off-Again Newsletter

People subscribe to your newsletter because they want to hear from you. Keep your fans happy by showing up in their inbox once a month with useful content.
Stay top of mind with a consistent publishing schedule.
Putting together a mini-magazine for your business can be a daunting task. For best results keep your newsletter simple – for your own sanity and to respect your reader’s time.
Combine links to your blog or other websites with some original newsletter content to hold your reader’s attention.
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What marketing methods have worked for you over the year?
Make a plan to keep them going strong in the New Year. If you need some help keeping up with your content marketing schedule, contact me to strategize with you!
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10 Things I Love About Freelance Writing

 

San Mateo County Fair where I took home three honorable mentions in writing this year.

This month I’m celebrating one year in business as a freelance writer! Here’s a peek into why writing is my passion.

Learn New Things

In order to write about a person, subject or organization I have to know what I’m talking about. I love to educate myself and expand my knowledge. A trip to the library, internet search, or firsthand interviews are just some of the ways I get the info I need to start writing.

Interview People

Often I get to write about interesting people who do interesting things. One of my favorite interviews so far has been with a Hawaiian musician who belts out a killer falsetto. I learned about his music and got a Hawaiian history lesson sprinkled in for context.

Craft of Writing

With the research in front of me, I sift through it all and make a story out of it. I’m in control of where the quotes go, how to weave the facts in, and I set the tone – funny, serious, melodic.

Being Published!

In the past year, I’ve had writing published in a book, blogs, and newsletters. It’s always exciting to see my words shuttled out for people to read. And I have a few fans! I recently went to a ball (yes, a costume Regency era soiree) where at least three people told me how much they love reading my blog.

Project Variety

I have written about so many different things this past year: camping, film festivals and construction projects to name a few. I’m constantly challenging myself by learning new subjects and switching gears from project to project.

In Person Networking

As a solopreneur I need to get the word out about my writing services. One of the ways I do this is through going to local networking meetings, and mixers to meet the community. I’ve picked up a few clients this way and met with people that could be future interview subjects.

Local Travel

The focus of my blog is the exploration of the beautiful San Francisco Peninsula. With so many points of interest in close proximity, I don’t have to worry about running out of content to write about. Experiencing where I live has been refreshing and gives me a greater appreciation for the area.

Creating Publications

I’m also celebrating ten years of publishing Imitation Fruit, the online literary journal that I created and edit once a year. The skills I developed working on the journal and doing layout at a print shop have equipped me for taking on newsletter publications for clients. I’m currently newsletter editor for Midpen Media Center and enjoy the publication process and project management aspect.

Solve Problems

I love to be the one with the answers and the ability to pull off writing and publication projects for clients. I can step in and produce newsletters, examine websites for areas of improvement or take on writing assignments that need to be done.

Work in PJs

Umm yeah, freelance writing has its perks!

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