What’s the Difference Between a Blog and an e-Newsletter?

Both blogs and e-newsletters are effective methods for building, maintaining and growing an audience interested in what your business has to offer. From doing both types of publications, I’ve found that the main differences between them are: how they are distributed and how they are interacted with. Below, I outline the purpose of each along with their major benefits.

Sample blog post

What is a blog?

A blog, short for Web Log, of regularly scheduled posts, is meant to engage readers who return to your website often to find out what’s new.

What’s the Marketing Purpose?

Build trust and authority in your business specialty as you build your prospect following through informative blog postings.

How is a Blog Distributed?

Your audience can subscribe to your blog and receive a notice when new posts are published, people can find your blog while browsing the internet, or people can click on links that you promote through social media posts.

A Cool Thing About Blogs:

Search engines like Google will index each post you publish – making it easier for people to find your business when they search on keywords.

For instance, if you search on “marketing bad attitude” my blog post, “Don’t Ruin Good Marketing With a Bad Attitude” along with my business name appears on page two of Google out of 53,100,000 pages. This is a good thing because people looking for this subject have a great chance of running across my article.

This type of visibility is possible for each blog post you publish!

What’s an e-Newsletter?

Sample e-newsletter layout

A regularly scheduled email in article style layout. E-newsletters can include useful articles, helpful web links, notice of upcoming events, announcements and reminders, fun game or inspirational quote.

What’s the Marketing Purpose?

Stay in front of serious prospects who are interested in your business. Continue to build relationships and your subject matter authority.

How are e-Newsletters Distributed?

E-newsletters are sent directly to an email address. Email marketing services like Constant Contact or Mail Chimp track how many people open your email and click on links inside the newsletter.

People will forward a good e-newsletter to their friends!

A Cool Thing About e-Newsletters:

Your e-newsletter fans will reply to your mailing and let you know that they enjoyed the information you shared. The responses you get back are more personal because you are building a relationship with your readers.

Similarities are Okay

It’s ok to publish the same article on your blog as you do in your e-newsletter. You may have a different audience for each type of publication. If you do have readership overlap, be sure to offer something “new” or different in each place so there’s a reason to check out both.

If you need help planning, editing, or writing content for your blog or e-newsletter contact me for a complimentary 30-minute writing services consultation.

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Don’t Ruin Good Marketing With a Bad Attitude

Recently a friend of mine forwarded me an e-newsletter she subscribes to. She saw an entry that might interest me. She was right, I was interested. The newsletter talked about hiring writers if you need help developing content to keep your business visible.

The person whose newsletter it is, works locally so I went ahead and sent them an email introducing myself. I told them that I’m a local writer and would be happy to meet with them sometime.

Their response back was a conversation stopper. They had no need for a writer, their marketing department develops the newsletters, and my invitation to meet in person was ignored.
So in other words, this person is sabotaging their business’s marketing efforts.

I question: Why bother sending out newsletters if this is the response you give when someone reaches out to you?

What Went Right

The newsletter itself did what it was supposed to do. Someone on the mailing list received it and forwarded it to someone else – extending the reach of the original marketing piece.

The newsletter elicited a response from the reader. The reader actually sent an email to the person who sent out the newsletter.

This is the response that you want from a newsletter. You want your readers to reach out to you with comments, feedback, questions, even an invite to grab a cup of coffee. Your newsletter is helping you build relationships.

What Went Wrong and Why

I’ve touched on what went wrong. The “sender” of the newsletter cut short any potential for a relationship.

It seemed like the person didn’t know what was talked about in the newsletter.

They were not ready to respond thoughtfully to any interest the newsletter might create.

Instead of taking a grateful appreciative approach, they took the “don’t bother me” one.

It’s all too easy to take them up on that sentiment.

The lesson here is to be gracious and engaged when new contacts reach out to you. Make your goal nurturing relationships instead of stomping on the seed.

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Write in the New Year: 3 Content Marketing Assessments You Need to Make

The end of the year is a great time to look back and find out if you’ve hit your online marketing goals.
If your attempts to grab attention fizzled out, read on for suggestions about how to stay on track in the New Year.
No matter what type of content marketing you choose to do, present your business in a professional consistent manner. Make a genuine effort to stay in touch with your prospects through valuable content, not fluff!

Case of The Pseudo Blog

Publishing a vibrant blog on your website can produce huge benefits. One of the biggest rewards of having fresh content rolling in on your blog is growing a loyal audience.

But a blog can go wrong in one huge way – abandonment.
If blog posts are infrequent and outdated, your blog is not building a following.
The solution to blog abandonment is creating a publication schedule that you can stick to. The more often there’s an excuse for people to look at your website the better.
Start thinking about how you can stick to a publication schedule in the New Year.

Case of The Old News Website

While you’re reflecting on your business goals, check your website to see if anything needs to be updated.
In a previous post, “Don’t Stink Like a Fish: 6 Ways to Keep Your Web Content Fresh” I outline common website categories that need attention from time to time.
Close out the year by adding new client testimonials, links to company mentions in the press, and check to see if the “About” tab needs a refresh.
Get ready for the New Year by making announcements for upcoming product releases and adding appearances and events to the calendar page.
Make it easy for your followers to know where you’ll be – online and off – so they can plan on joining you!

Case of The On-Again Off-Again Newsletter

People subscribe to your newsletter because they want to hear from you. Keep your fans happy by showing up in their inbox once a month with useful content.
Stay top of mind with a consistent publishing schedule.
Putting together a mini-magazine for your business can be a daunting task. For best results keep your newsletter simple – for your own sanity and to respect your reader’s time.
Combine links to your blog or other websites with some original newsletter content to hold your reader’s attention.
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What marketing methods have worked for you over the year?
Make a plan to keep them going strong in the New Year. If you need some help keeping up with your content marketing schedule, contact me to strategize with you!
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