Write in the New Year: 3 Content Marketing Assessments You Need to Make

The end of the year is a great time to look back and find out if you’ve hit your online marketing goals.
If your attempts to grab attention fizzled out, read on for suggestions about how to stay on track in the New Year.
No matter what type of content marketing you choose to do, present your business in a professional consistent manner. Make a genuine effort to stay in touch with your prospects through valuable content, not fluff!

Case of The Pseudo Blog

Publishing a vibrant blog on your website can produce huge benefits. One of the biggest rewards of having fresh content rolling in on your blog is growing a loyal audience.

But a blog can go wrong in one huge way – abandonment.
If blog posts are infrequent and outdated, your blog is not building a following.
The solution to blog abandonment is creating a publication schedule that you can stick to. The more often there’s an excuse for people to look at your website the better.
Start thinking about how you can stick to a publication schedule in the New Year.

Case of The Old News Website

While you’re reflecting on your business goals, check your website to see if anything needs to be updated.
In a previous post, “Don’t Stink Like a Fish: 6 Ways to Keep Your Web Content Fresh” I outline common website categories that need attention from time to time.
Close out the year by adding new client testimonials, links to company mentions in the press, and check to see if the “About” tab needs a refresh.
Get ready for the New Year by making announcements for upcoming product releases and adding appearances and events to the calendar page.
Make it easy for your followers to know where you’ll be – online and off – so they can plan on joining you!

Case of The On-Again Off-Again Newsletter

People subscribe to your newsletter because they want to hear from you. Keep your fans happy by showing up in their inbox once a month with useful content.
Stay top of mind with a consistent publishing schedule.
Putting together a mini-magazine for your business can be a daunting task. For best results keep your newsletter simple – for your own sanity and to respect your reader’s time.
Combine links to your blog or other websites with some original newsletter content to hold your reader’s attention.
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What marketing methods have worked for you over the year?
Make a plan to keep them going strong in the New Year. If you need some help keeping up with your content marketing schedule, contact me to strategize with you!
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Don’t Stink Like A Fish: 6 Ways to Keep Your Web Content Fresh


Browsing the web you’ll come across sites that look like they haven’t been touched since the day they were launched. A “What’s Happening” page full of events from three years ago or an attempt running a blog fizzled out after three posts point to abandoned websites. Visitors question if the business is legitimate or if they’re still in existence. If you want to engage potential customers and build an online audience you can’t let your content fester and stink like a dead fish.

Keeping your website current may seem challenging but it doesn’t have to be. The good news is you’re already making news as you grow your business. You just have to identify things to add to your site.

If you’re thinking that you haven’t done anything worth adding to your website in a while then it’s time to swim out the door and do something. Having a website should motivate you to stay active in your industry so you can have something to share with your visitors.

Easy Website Updates that Keep Your Business Swimming Strong

Front Page – The most visible web page of your site is a place to get to know you and your business. It’s an opportunity to display important or major new offerings, products, promotions or insights.

Event Page – Get out and do things – tell us where you’re going to be so your followers can come visit you!

About Me – Every six months to a year look this page over. I bet you’ve done something new you can add to this page to keep it current.

Credentials – Good job! You have a new certification, award, or license to enhance your knowledge and skills – Let your visitors know you’re serious about your business by updating this info.

New Clients + Testimonials – A strong list of people you’ve worked with and happy client blurbs always look great and build potential client’s trust in your brand. Keep this updated so we know you’re still making people happy.

Publications – Have you published an article on another website? Has someone written about you and your business? Keep an ongoing list of links to these publications on your website so we can learn even more about you.

Just by adding, updating or moving around information, you stir the water of your site and prevent it from going still.

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