8 Reasons Why Your Business Needs to Send e-Newsletters

Sample e-newsletter layout
If you have a business, you should be sending an e-newsletter. Newsletters are a consistent form of marketing that if done right, provide value to your readers. In other words, the people you send your newsletter to once a month, want to open your email. Why do they want to open it and not toss it in the “trash” folder? Because they know, from reading your previous emails, you aren’t selling something, but giving something they want to read.

The following reasons will give you an idea of how having your own newsletter will bring value to your business and potential clients.

Reason to Stay in Touch

Once a month, twice for the ambitious, you get to say, “hello” to your newsletter readers. If you’re doing it right, only emailing people who want to hear from your business, you will quickly build an anxious audience awaiting your next email.

Prove Your Expertise

In every email, you get a chance to educate, inspire and challenge your readers. Place the heavy stuff up front. If you’re going to talk about the merits of sending newsletters, do that first, before you get to the fluff.

Show Your Products and Services in Action

Highlighting a client success story is a great way to show your product or service solving a problem. Like I can talk about helping a personal trainer plan, edit and launch her e-newsletter!

Increase Your Blog and Website Clicks

Include links to new blog posts in your newsletter. People won’t know about your posts if you don’t tell them to take a look.

Shine With Your Business Branding

Recently, I was asked, what’s the best way to share a blog post with clients, without using a plain email with embedded link? Sending an e-Newsletter was my first thought, because you can, and should, personalize the newsletter template with your business branding. A professional look is easy to achieve through an e-newsletter service like Constant Contact or mailchimp.

Invite People to Events

Want to publicize your next open studio, gallery opening, workshop or class, presentation, or client appreciation party? Include an invite in your upcoming newsletter.

Share Business Updates and Milestones

As you build your newsletter mailing list, a core group of people interested in what you or your business is up to will develop. So, tell them about your new product or service launch, anniversary celebration, or new hire. They really do want to stay in-the-know about these things.

Make Special Offers

Reward your dedicated following with “only for newsletter readers” coupons and discounts. Make it something good for you and for them.
Are you starting a newsletter from scratch and don’t know where to begin? I can help you strategize what to include in your newsletter and who to send it to. Already have a newsletter but need editing support? I do that too! Email me to start a conversation about how I can help you with your e-newsletter.

Now go write your newsletter, your audience awaits!
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What’s the Difference Between a Blog and an e-Newsletter?

Both blogs and e-newsletters are effective methods for building, maintaining and growing an audience interested in what your business has to offer. From doing both types of publications, I’ve found that the main differences between them are: how they are distributed and how they are interacted with. Below, I outline the purpose of each along with their major benefits.

Sample blog post

What is a blog?

A blog, short for Web Log, of regularly scheduled posts, is meant to engage readers who return to your website often to find out what’s new.

What’s the Marketing Purpose?

Build trust and authority in your business specialty as you build your prospect following through informative blog postings.

How is a Blog Distributed?

Your audience can subscribe to your blog and receive a notice when new posts are published, people can find your blog while browsing the internet, or people can click on links that you promote through social media posts.

A Cool Thing About Blogs:

Search engines like Google will index each post you publish – making it easier for people to find your business when they search on keywords.

For instance, if you search on “marketing bad attitude” my blog post, “Don’t Ruin Good Marketing With a Bad Attitude” along with my business name appears on page two of Google out of 53,100,000 pages. This is a good thing because people looking for this subject have a great chance of running across my article.

This type of visibility is possible for each blog post you publish!

What’s an e-Newsletter?

Sample e-newsletter layout

A regularly scheduled email in article style layout. E-newsletters can include useful articles, helpful web links, notice of upcoming events, announcements and reminders, fun game or inspirational quote.

What’s the Marketing Purpose?

Stay in front of serious prospects who are interested in your business. Continue to build relationships and your subject matter authority.

How are e-Newsletters Distributed?

E-newsletters are sent directly to an email address. Email marketing services like Constant Contact or Mail Chimp track how many people open your email and click on links inside the newsletter.

People will forward a good e-newsletter to their friends!

A Cool Thing About e-Newsletters:

Your e-newsletter fans will reply to your mailing and let you know that they enjoyed the information you shared. The responses you get back are more personal because you are building a relationship with your readers.

Similarities are Okay

It’s ok to publish the same article on your blog as you do in your e-newsletter. You may have a different audience for each type of publication. If you do have readership overlap, be sure to offer something “new” or different in each place so there’s a reason to check out both.

If you need help planning, editing, or writing content for your blog or e-newsletter contact me for a complimentary 30-minute writing services consultation.

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