For the last few years, I’ve experimented with ways to grow my writing business and find new clients to work with. My preferred method has been to get out and meet people at networking events and mixers. I get to know who’s out there, what they are doing and if they by chance have any writing needs or know someone who does.
Two years ago I was in a networking group with a lady who knew the publisher of FitNFabs Magazine was looking for writing or editorial help. She sent an email to the publisher referring me to her, but we didn’t hear back. Later on, I met another lady who also referred me to the publisher, knowing the best way to get in touch with her was through Facebook. Within the next few days, I was setting up an appointment to meet the publisher because she had an opening for Editor-in-Chief!
I prepared for my meeting with the publisher by creating a portfolio of my writing samples, publication history, and resume. I could tell during the meeting my presentation, experience and my networking contacts set me up to be the perfect candidate at the right time for the position. By the end of the meeting, the publisher was already talking about terms and contract.
As Editor-in-Chief of FitNFabs, I’ve been tapping my networking connections hard. I need dedicated health and wellness experts to write content for the magazine and also become a part of the FitNFabs community. I’ve been able to add the knowledge of a professional home organizer, success coach to CEOs and a personal trainer into the pages of the magazine, all people I’ve gotten to know and trust from networking.
If you’re in business for yourself or have a side project that requires clients – get out and meet people in your community.
Attend local chamber functions to meet owners of businesses and find out what their needs are.
Join professional organizations within your sphere. I’m a member of the California Writers Club, where I meet other writers and find out how we can support each other and collaborate.
Join a business referral networking group where professionals from different industries connect, refer potential clients and business to each other.
Be available and accessible — help your next great client find you!