Hey, writing is hard even for professional writers. Nowadays everyone from established businesses to solopreneurs has to crank out blog posts, newsletter articles, social media conversations and more to build their audience. Most likely the focus of your business is on a widget or service that has nothing to do with mastering the skill of writing. So when those deadlines loom to get something new posted, cutting and pasting a great article (someone else wrote) into your layout might seem like the perfect solution. But it’s not.
The word for taking someone else’s writing and putting your name or your company’s name on it is plagiarism – which is another word for stealing. Writing is like any other product. It takes time to research the subject matter and tons of thought goes into crafting the message. So yeah, if someone’s writing is stolen they’re going to be upset.
Let’s look at three ways to create fresh content to broadcast to your followers. The best part is you’ll be proud of the content because you can legally call it your own.
Write it Yourself – This is a no-brainer. You’re the expert. We want to hear from you about what’s going on in your industry. Tell us about what you deal with every day and how your products or services are helping people out. If you’re having trouble coming up with things to write about check out my article on just that, “7 Tips to Finding Your Next Writing Topic.”
Hire a Ghostwriter – In this scenario, you can put your name on a professionally written article and take full credit for it. That’s because you hire a writer – and let them know that it’s going to be a ghostwritten piece – to write as if they were you. They’ll perform the magic behind the scenes to make you look great in front of your readers.
Link Up – This solution involves you (or your ghostwriter) writing an introduction to your topic of choice then listing one or more articles that you’ve enjoyed on this topic. Refer your readers to these articles with a live link and a short reason why you think they should read it – without giving away the heart of the piece. Then cap off your article with your words of wisdom.
These solutions enable you to create valuable resources for your readers without stooping to anything shady. If you’re looking for a ghostwriter you can find me hiding under my desk! Booo.