3 Ways to Attract a Publisher to Your Book

There’s the fantasy of bumping into a book publisher at a fancy New York cocktail party and instantaneously landing a book deal upon pitching your story. And then there’s the reality most would-be authors live in with no immediate proximity to those in publishing power. So, how do you grab attention for your book from the outside ground level of that New York skyscraper?

#1 Get Your Manuscript in Great Shape

If you are writing a fiction novel, finish it before shopping it to a publisher. (If you have a non-fiction book idea that’s not a memoir, skip to step #2 and get going on your book proposal to entice potential publishers.)

A complete novel has a sound narrative structure that hits story arc and genre beats. It is populated by dynamic characters who make emotional shifts and take action as they change and evolve throughout the story. Working with a developmental editor or book coach can help authors keep their plot and characters on track.

Once you are contracted with a publisher, they will have a copy editor comb through the text to correct grammar and punctuation for clarity. But if you are hunting for your first publisher, sloppy writing won’t impress anyone. Review your manuscript several times, scouring it for errors, bulky sentences, and language choices. Consider hiring a copy editor to review your novel before submitting it to the publishing world.

"Writing is a solo endeavor, but publishing takes a team."

#2 Get an Agent

Easier said than done, right? If you want to work with a small or independent press, you can submit your novel to contests or open submission periods without an agent. But if you prefer to publish with a midsize to large publisher, in most cases, you’ll need to go through an agent.

• Memorize your exciting elevator pitch to capture the attention of an agent—or anyone who asks what your story is about.
• Have a well-crafted query letter ready to send to potential agents if they request more information and when making first contact over email.
• If you are writing a non-fiction book, prepare a book proposal and query letter as a submission package.

#3 Build Your Writing Community

Writing is a solo endeavor, but publishing takes a team. Assembling that team of support—ideal readers, editing professionals, agents, and publishers—happens when you connect with others. Visit local writing groups like the California Writers Club and genre-based writing groups like the Historical Novel Society. Attend publishing events, including conferences, workshops, and book fairs.

Every elbow you rub gets you a step closer to being the featured author at that New York City cocktail party.

Cheers! 🥂